OAKLAND, CALIF. โ The success of the J.M. Smucker Co.โs Uncrustables brand has led to the launch of several similar products looking to latch onto interest in the frozen handheld sandwich category. Chubby Snacks, for example, has grown in recent years behind its cloud-shaped organic wheat bread filled with peanut butter or almond butter and specialty jams. Late last year, Rudiโs Mountain Bakery entered the frozen foods category with the launch of Texas Toast. In February, the brand launched breakfast sandwiches, also known as โSammies,โ with each sandwich offering 13 to 17 grams of protein.
Now, in partnership with Oakland-based food innovation company Voyage Foods, Boulder, Colo.-based Rudiโs Mountain Bakery in May will roll out peanut-free versions of Sandos.
โWeโre pleased to announce our partnership with Voyage to create Rudiโs nut-free Sandos,โ said Justin Gold, founder of Justinโs and chief innovation and strategy officer at Rudiโs Mountain Bakery. โVoyageโs roasted seed blend is creamy and delicious, pairing perfectly with Rudiโs offering PB&J lovers a delicious, nut-free, and portable alternative that can be enjoyed anywhere, anytime.โ
Sandos, which will be available for sampling at Natural Products Expo West March 13-16 in Anaheim, Calif., are made with Rudiโs signature Country Morning white bread and Voyageโs roasted seed spread. The sandwiches contain 9 grams of protein per serving and will be sold in 4-count boxes of 2.8-oz sandwiches. Initially, two varieties will be available: grape and strawberry.
โWhen Justin of Justinโs nut butter reached out to me after trying our nut-free spread, I knew we were about to redefine the sandwich category,โ said Adam Maxwell, chief executive officer and founder of Voyage Foods. โWith over 85 million American shoppers now avoiding purchasing foods with allergens, our team couldnโt be prouder that the Sandos bring delicious taste and health to this underserved community.โ
