LOS ANGELES โ iHeartMedia is investing in fermented kombucha tea maker Health-Ade. The partnership will enable Health-Ade to use iHeartMediaโs multi-platform network to expand its kombucha brand to an array of new audiences. iHeartMedia has over a quarter of a billion monthly listeners with platforms including broadcast radio, podcasts, digital content, and experiential live events, according to the company.
โOur partnership with iHeart is the next step in our endeavor to take Health-Ade kombucha mainstream, showing consumers across the country that Health-Ade is the perfect choice to stay refreshed and gut healthy when youโre enjoying life, listening to podcasts, or singing along to your favorite song,โ said Charlotte Mostaed, chief marketing officer for Health-Ade. โWe also are very excited about tapping into the voices of iHeartโs trusted hosts, many of whom are already Health-Ade fans and are excited to share their love for kombucha with their millions of listeners.โ
Radio and TV host Ryan Seacrest also has taken interest in the better-for-you beverage brand, investing in the company in May.
With the partnership, iHeartMedia listeners will be able to hear voice over ads by iHeartMedia hosts like Mr. Seacrest, to learn about the benefits of kombucha.
โiHeart reaches 9 out of 10 Americans every month and has the capability to build massive product awareness for Health-Ade,โ said Joe Robinson, president of ventures for iHeartMedia. โIntroducing a product that is affordable and healthy is a valuable offering for our listeners, so we are excited to collaborate with Health-Ade to help them meet their goal to bring kombucha to Americans all across the country.โ
