Five leading trends from the Winter Fancy Food Show

Five leading trends from the Winter Fancy Food Show

NEW YORK โ€” Plant-based variety, the citrus flavor yuzu and upcycled were among the key trends identified by a panel of โ€œtrendspottersโ€ assembled by the Specialty Food Association to review innovation exhibited at the Winter Fancy Food Show, held Jan. 21-23 in Las Vegas.

โ€œThe Winter Fancy Food Show gave participants an advance look at the year ahead in specialty foods,โ€ said Bill Lynch, president of the Specialty Food Association, the organizer of the show. โ€œThanks to our trendspotters, as well as many other experts and influencers who joined us in Las Vegas, our show provides crucial insights and forecasting at the start of the food industryโ€™s annual cycle.โ€

A wide variety of plant-based prepared foods featuring international flavors were on display at the show. Specific products called out by the trendspotter panel included Aki Foodsโ€™ plant-based pork tonkotsu, Jayone Foodsโ€™ plant-based spicy bulgogi and a black truffle koji pate from Prime Roots and Three Little Pigs.

The panel also said the Japanese citrus fruit flavor yuzu was โ€œeverywhereโ€ at the show.

โ€œEveryone loves lemon and citrus,โ€ said Clara Park, a chef who participated in the trendspotter panel. โ€œBut how you make it new again is with the Japanese citrus, yuzu.โ€

Yuzu was used to flavor beverages, frozen novelties and condiments, notably kosho, a Japanese seasoning.

The upcycling trend also appeared to accelerate at the show as more companies showcased products featuring ingredients sourced from byproducts and side streams. Products called out by the trendspotter panel included the Pressed Juiceryโ€™s cold pressed juices, Rancho Meladucoโ€™s date products and Wheyward Spiritโ€™s whisky.

Jonathan Deutsch, a professor with and director of the Drexel Food Lab at Drexel University and a member of the panel, said the focus on upcycled products is only the beginning.

โ€œFor upcycled brands, the packaging will ideally match the sustainability-focus of the product,โ€ he said. โ€œAs sustainable packaging gets more sophisticated and affordable, brands can align their better-for-the planet mission beyond the product to include the packaging.โ€

Two additional trends highlighted by the panel included fruits as snacks and new takes on classics. As more people learn about ultraprocessed foods, there is interest in innovative less processed products. Applications at the Winter Fancy Food show that caught the panelโ€™s attention included candied citrus peels, guava butter and frozen grapes.

Product applications that fell under the new takes on classics trend included Acme Smoked Fishโ€™s Lox in a Box, Tempesta Artisan Salumiโ€™s wagyu pastrami and Unha Asian Snack Boxโ€™s spicy carbonara tteokbokki.