NEW YORK โ Pear peels and leftover pickle pieces find new life in a pair of snacks created through partnerships between emerging brands.
Specialty snack brand Sweet Nothings is expanding its line of nut butter bites in collaboration with RIND Snacks, a maker of skin-on dried fruit snacks. The limited-time co-branded offering features organic ingredients, including dates, peanut butter, oats and flax, plus dried strawberries and pears, and represents the brandsโ shared values โaround functional nutrition and sustainable snacking,โ said Matt Weiss, founder and chief executive officer of RIND Snacks, which tackles food waste by eliminating edible peels from landfill.
Jake Kneller, co-founder and CEO of Sweet Nothings, which also offers spoonable and squeezable smoothie snacks, described the new item as similar to a peanut butter and jelly sandwich โin bite form.โ
โBoth of our brands are focused on high quality, simple ingredients that show healthy can and should taste delicious,โ Mr. Kneller said. โWe are proud to bring another healthy and innovative option just in time for summer snacking and back to school.โ
Sweet Nothings x RIND Straw-Peary Peanut Butter Nut Butter Bites is sold exclusively through Thrive Market and at eatsweetnothings.com and will be available through Hungryroot during the back-to-school season.
Debuting from Daily Crunch, a brand of sprouted snack nuts and mixes, is a dill pickle-flavored medley of sprouted almonds and pepitas, using pickle ends sourced from fermented foods maker Cleveland Kitchen. The product is Upcycled Certified by the Upcycled Food Association, said Laurel Orley, co-founder of Daily Crunch.
โOur dill pickle flavor delivers a savory, tangy taste with mouthwatering zesty spices and infused with apple cider vinegar,โ Ms. Orley said.
Daily Crunch Dill Pickle + Pepitas Sprouted Nut Medley will be rolling out online at dailycrunchsnacks.com and Amazon.com and on retail shelves in the coming months.
The market for upcycled food products is forecast to surpass $80 billion within the next decade, per Future Markets Insight data. The Upcycled Food Association, a non-profit organization, introduced the Upcycled Certified seal two years ago. To date, there are 448 products and ingredients that meet the standard, according to the group.
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