ANN ARBOR, MICH. โ Dominoโs Pizza Inc. is debuting a Pinpoint Delivery system within the Dominoโs phone app, allowing consumers to receive a delivery in outdoor spaces such as a park, beach or playing field.
The new delivery feature does not require an address, instead using GPS location via a โdropped pinโ to choose a delivery spot. Consumers can see their delivery driverโs progress and receive text notifications about the delivery. When the delivery driver arrives at the location of the dropped pin, consumers can activate a visual signal on their phone screens to help the driver spot them. According to the company, some pickup spots โwill be adjacentโ to certain areas and the Pinpoint Delivery option is only available to consumers who have prepaid through the restaurant app.
โDominoโs is proud to be the first quick-service restaurant brand in the US to deliver food to customers with the drop of a pin,โ said Christopher Thomas-Moore, senior vice president โ chief digital officer, Dominoโs. โWeโre always striving to make customersโ experiences even better and more convenient, and Dominoโs Pinpoint Delivery does exactly that.โ
